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2018
New Horizon
Curation
Fall Into Dusk II social club is an evolution of the original concept, pushing boundaries with a visual strategy that speaks to high-end luxury and exclusivity. The space adopts an opulent palette dominated by rich, saturated pinks and deep, velvety textures, paired with reflective surfaces and soft, diffused lighting. This combination creates a dynamic interplay of light and shadow, intensifying the atmosphere and providing an alluring, seductive backdrop for social gatherings.
The branding logic behind Fall Into Dusk II is to cultivate an aura of mystery and exclusivity while maintaining a welcoming environment. The bold use of color, particularly the pink and black contrasts, conveys a sense of modern elegance with a daring edge. This choice aligns with the social club’s mission to attract a clientele that values both style and substance—those seeking a retreat from the ordinary and an embrace of a curated, high-energy experience.
The strategic placement of various zones within the club ensures both privacy and social connectivity. This spatial logic encourages a variety of social behaviors, from intimate conversations to lively group gatherings, all within a single cohesive environment. Through this, Fall Into Dusk II becomes more than just a space—it’s a narrative, a brand that embodies the dusk-to-night transition where exclusivity, style, and interaction converge seamlessly.
2023
Fall Into Dusk II
Interior design
Visual branding
Visual branding
Location
China
China