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2018
New Horizon
Curation
The E-bar presents a modern approach to social gaming, transforming a traditional bar setting into an interactive digital playground. The branding strategy here is to position the space as a hub where gamers and non-gamers alike can connect over shared experiences, drinks, and food. The oversized playful figure at the entrance immediately draws attention, signaling an atmosphere of fun and adventure, which resonates strongly with the gaming community.
The visual strategy leans heavily into a futuristic, tech-inspired ambiance. The large, abstract lighting panels create an inviting glow, while the soft, rounded shapes of the decor convey a sense of comfort amidst the high-energy activity. By using sleek, dark materials with contrasting warm light, the design strikes a balance between immersion in the gaming world and a stylish, upscale social experience.
By blending the best of gaming and social environments, the E-bar’s design positions it as an innovative and inclusive destination, appealing to those who seek both excitement and sophistication.
2024
E-Bar
Interior design
visual brandingStrategy
visual brandingStrategy
Location
China
China